Segmentation by Social Media Behavior: A New Frontier for Insurance In the digital age, where consumers increasingly buy insurance online, the way individuals interact with social media has become a goldmine for market segmentation. This approach, known as segmentation by social media behavior, allows companies to tailor their marketing strategies with unprecedented precision, ensuring that … More NEEMA CITIZEN TV TUESDAY 3RD DECEMBER 2024 FULL EPISODE PART 1 AND PART 2 COMBINED

Segmentation of the Uninsured Population: A Strategic Approach to Expanding Coverage In an era where consumers can “buy insurance online” with unprecedented convenience, understanding the segmentation of the uninsured population becomes crucial for insurance companies aiming to increase market penetration and provide coverage where it’s most needed. This segmentation not only aids in crafting targeted … More NEEMA CITIZEN TV MONDAY 2ND DECEMBER 2024 FULL EPISODE PART 1 AND PART 2 COMBINED

Segmentation for Small Businesses vs. Large Enterprises In the era where business owners can buy insurance online, understanding the segmentation between small businesses and large enterprises is crucial for insurance providers. This segmentation approach allows for more targeted insurance solutions that cater to the distinct operational scales, risk profiles, and resource availability of each business … More NEEMA CITIZEN TV FRIDAY 29TH NOVEMBER 2024 FULL EPISODE PART 1 AND PART 2 COMBINED

Segmentation of the Uninsured Population In an era where consumers can buy insurance online, understanding the uninsured population through segmentation becomes vital for insurance providers aiming to expand coverage and meet diverse needs. The uninsured are not a monolithic group; they vary widely in demographics, economic status, and reasons for lacking insurance, necessitating a tailored … More NEEMA CITIZEN TV THURSDAY 28TH NOVEMBER 2024 FULL EPISODE PART 1 AND PART 2 COMBINED

Digital vs. Traditional Insurance Buyers: Segmentation Analysis In the age where consumers can buy insurance online, the insurance industry faces a pivotal shift in understanding its audience through segmentation analysis. This analysis distinguishes between digital and traditional insurance buyers, each with unique characteristics, preferences, and behaviors that shape their interaction with insurance products and services. … More NEEMA CITIZEN TV WEDNESDAY 27TH NOVEMBER 2024 FULL EPISODE PART 1 AND PART 2 COMBINED

Geodemographic Segmentation in Insurance: Tailoring Coverage to Communities The insurance industry has been significantly transformed by the digital era, where the ability to buy insurance online has democratized access to insurance products. Among the techniques enhancing this transformation is geodemographic segmentation, a method that allows insurers to tailor their offerings based on the geographic and … More NEEMA CITIZEN TV TUESDAY 26TH NOVEMBER 2024 FULL EPISODE PART 1 AND PART 2 COMBINED