ARRI AMIRA: A Versatile Documentary-Style Cinema Camera for Professionals

The ARRI AMIRA is a professional-grade, Super 35mm cinema camera designed for documentary, broadcast, and run-and-gun filmmaking, combining the iconic ARRI ALEXA image quality with a compact, ergonomic form factor. Launched in 2014, it’s celebrated for its exceptional dynamic range, robust build, and single-operator-friendly design, making it a staple in TV drama, sports coverage, and low-budget films. This article explores its key features, pricing in the Kenyan market, where to purchase it (new and refurbished), and who this camera is best suited for.

Key Features of the ARRI AMIRA

The AMIRA is engineered for versatility, delivering cinematic visuals in a shoulder-mounted package optimized for dynamic shooting environments. Here are its standout features:

1. Super 35mm ALEV III CMOS Sensor:
   • The 3.4K ALEV III sensor (35mm format, 16:9) matches the ARRI ALEXA’s, offering 14+ stops of dynamic range for rich, natural colors, low noise, and subtle highlight handling. It records HD (1920 x 1080), 2K (2048 x 1152), 3.2K (3200 x 1800), 4K UHD (3840 x 2160, with Premium License), and ARRIRAW 2.8K (2880 x 1620, with ARRIRAW License), all in ProRes (4444 XQ, 4444, 422 HQ, 422, LT) or MXF/ARRIRAW.
2. Internal ND Filters:
   • Built-in motorized Neutral Density (ND) filters (0.6, 1.2, 2.1 stops) enable precise exposure control, allowing shallow depth of field in bright conditions without external filters, ideal for outdoor shoots.
3. High Frame Rates:
   • Supports up to 200 fps (Premium License) in ProRes 422 HQ at 2K/HD, perfect for slow-motion in sports or wildlife footage. The ARRIRAW License enables 2.8K at 48 fps, offering RAW flexibility for high-end productions.
4. Multiple License Options:
   • The AMIRA offers tiered licenses:
     • Basic: ProRes 422, 100 fps, Rec 709.
     • Advanced: Adds ProRes 422 HQ, Log C, 200 fps, Wi-Fi/Bluetooth control, pre-record buffer, and auto-tracking white balance.
     • Premium: Includes ProRes 4444/4444 XQ, 4K UHD, and all Advanced features.
     • ARRIRAW: Enables 2.8K MXF/ARRIRAW at 48 fps.
     • 4K UHD: Unlocks 4K UHD ProRes recording.
     • ARRI Look Library: Provides 87 predefined creative LUTs in three intensities for in-camera grading.
5. Ergonomic Single-Operator Design:
   • Weighing 4.1 kg (9 lb) with the MVF-1 viewfinder, the AMIRA features a shoulder-balanced design with sliding dovetails, 15 assignable user buttons, and a tool-less setup. It boots in ~13 seconds, ideal for rapid deployment. The MVF-1 combines a high-resolution OLED eyepiece and foldable 3.2-inch LCD for flexible monitoring.
6. Robust Audio Capabilities:
   • Supports four-channel 24-bit 48 kHz audio via two XLR 3-pin outputs (mic/line, phantom power, AES3), one XLR 5-pin stereo/mono input, and an ENG-style mic mount. Audio levels are adjustable via a dedicated side panel or auto-level settings.
7. CFast 2.0 Recording:
   • Dual CFast 2.0 card slots enable simultaneous or relay recording, supporting Lexar 3600x or Angelbird cards for high-speed capture (up to 4444 XQ). The pre-record buffer (Advanced/Premium) captures fleeting moments, crucial for wildlife or live events.
8. Professional Connectivity:
   • Includes HD-SDI outputs (timecode, genlock), Wi-Fi for remote control via the ARRI Camera Companion App, Bluetooth for audio monitoring, and Multicam mode (with Sony RCPs) for live broadcasts. The DTS fiber system supports HDR (HLG/PQ) workflows.
9. Interchangeable Lens Mounts:
   • Supports PL (with LDS), EF, B4 (with Hirose connector), LPL, and Leitz M mounts, offering compatibility with cinematic and broadcast lenses. The 1.3x anamorphic de-squeeze aids anamorphic workflows.
10. In-Camera Grading and LUTs:
    • Features ASC CDL grading, preloaded 3D LUTs, and ARRI Look Library support for real-time color grading, saving post-production time. Looks can be applied to monitoring or burned into footage, with Rec 709 or Log C options.

Pricing in the Kenyan Market

The ARRI AMIRA’s price in Kenya varies based on whether it’s new or refurbished, the license tier (Basic, Advanced, Premium), and included accessories. Below are approximate prices based on available data:

• New ARRI AMIRA:
  • International Retailers (shipped to Kenya):
    • B&H Photo Video: ~KSh 5,185,000 (converted from $39,995, Premium Set with MVF-1, 4K UHD, and ARRI Look Library licenses, excluding shipping and duties).
    • AbelCine (Advanced Set): ~KSh 4,790,000 (converted from $36,950, including MVF-1 and Advanced License, excluding shipping and duties).
    • CVP: ~KSh 5,185,000 (Premium Set, excluding shipping and duties).
  • Local Retailers:
    • Specific Kenyan listings are scarce due to the camera’s niche market. Expect new units to range from KSh 5,500,000–7,000,000 after import duties (16% VAT + 25% customs duty) and shipping. Jiji.co.ke may list units at KSh 5,500,000–6,500,000, depending on configuration (e.g., Premium License, lens mount). Contact sellers for availability.
• Refurbished ARRI AMIRA:
  • Local Market:
    • Jiji.co.ke: Used/refurbished units start at KSh 1,945,000–3,890,000, depending on condition, hours (e.g., 1250–7900 hours), licenses (e.g., Premium, 4K UHD), and accessories (e.g., Codex CFast dock, V-mount plates). Verify seller credibility.
  • International Retailers:
    • ARRI Certified Pre-Owned (CPO): ~KSh 3,110,000 (converted from $24,000, Premium Set with 1417–785 hours, one-year warranty, including MVF-1, EF/PL mounts, 256GB CFast cards).
    • eBay: Used units range from KSh 1,945,000–3,240,000 (converted from $15,000–$25,000, with Premium/4K UHD licenses, 1250–3169 hours, often including cases or batteries).
    • ShareGrid: ~KSh 2,595,000 (converted from $20,000, used with accessories like SKB case, excluding shipping and duties).
    • New Life Cine: ~KSh 2,595,000 (converted from $20,000, Premium License, 7900 hours, V-mount, shoulder dovetail).

Note: Prices are approximate and subject to change due to currency fluctuations, import duties, and promotions. International purchases may add 30–40% in shipping and customs fees. Refurbished units vary widely based on operating hours and licenses, with ARRI’s CPO program offering the most reliable option. Always confirm with sellers and factor in import costs.

Where to Buy the ARRI AMIRA in Kenya

New Cameras

The AMIRA is a high-end camera with limited local availability in Kenya. Below are top options for purchasing new units:

1. B&H Photo Video:
   • Location: International (ships to Kenya)
   • Price: ~KSh 5,185,000 (Premium Set, excluding shipping/duties)
   • Link: B&H Photo Video – ARRI AMIRA
   • Offers: Trusted retailer with expert support; verify shipping and customs fees.
2. AbelCine (Advanced Set):
   • Location: International (ships to Kenya)
   • Price: ~KSh 4,790,000 (excluding shipping/duties)
   • Link: AbelCine – ARRI AMIRA Advanced
   • Offers: Includes MVF-1 and Advanced License; contact for shipping.
3. CVP:
   • Location: International (ships to Kenya)
   • Price: ~KSh 5,185,000 (Premium Set, excluding shipping/duties)
   • Link: CVP – ARRI AMIRA
   • Offers: Competitive pricing with Price Pledge; check shipping options.
4. Jiji.co.ke:
   • Location: Nationwide (online marketplace)
   • Price: ~KSh 5,500,000–6,500,000
   • Link: Jiji.co.ke – Cameras
   • Offers: Limited listings; verify seller ratings and condition. Contact sellers for AMIRA availability.
5. ARRI Shop:
   • Location: International (limited shipping to Kenya)
   • Price: ~KSh 5,185,000 (Premium Set, excluding shipping/duties)
   • Link: ARRI Shop – AMIRA
   • Offers: Direct from ARRI; verify shipping eligibility.

Refurbished Cameras

Refurbished or used AMIRA units are available through local and international platforms, offering significant savings:

1. ARRI Certified Pre-Owned (CPO):
   • Price: ~KSh 3,110,000 (Premium Set, 1417–785 hours)
   • Link: ARRI Certified Pre-Owned
   • Offers: Fully refurbished with one-year warranty; includes MVF-1, EF/PL mounts, CFast cards.
2. Jiji.co.ke:
   • Price: ~KSh 1,945,000–3,890,000
   • Link: Jiji.co.ke – Cameras
   • Notes: Verify seller reviews, request photos, and confirm hours (e.g., 1250–7900) and licenses.
3. eBay:
   • Price: ~KSh 1,945,000–3,240,000
   • Link: eBay – ARRI AMIRA
   • Notes: Offers used/refurbished units with accessories (e.g., Codex dock, SKB case); check seller ratings and shipping.
4. ShareGrid:
   • Price: ~KSh 2,595,000
   • Link: ShareGrid – ARRI AMIRA
   • Notes: Camera-sharing platform; limited shipping to Kenya.
5. New Life Cine:
   • Price: ~KSh 2,595,000 (Premium License, 7900 hours)
   • Link: New Life Cine – ARRI AMIRA
   • Notes: Escrow-protected sales; contact for photos and details.

Tip: For refurbished units, prioritize ARRI’s CPO program for certified quality and warranty. Ensure the camera has low hours (<5000 ideal), includes essential accessories (e.g., MVF-1, CFast cards), and has desired licenses (e.g., Premium, 4K UHD). Local purchases from Jiji.co.ke reduce import complexities, but international retailers offer more reliable refurbished options.

Who the ARRI AMIRA Is Best For

The ARRI AMIRA is a professional cinema camera tailored for videographers who need exceptional image quality and ergonomic design in dynamic shooting scenarios. It’s best suited for:

1. Documentary Filmmakers:
   • The 14+ stops of dynamic range, internal ND filters, and pre-record buffer excel in unpredictable environments like wildlife or conflict zones, capturing cinematic footage with minimal setup. Its 13-second boot time suits rapid-response shoots in Kenya’s diverse landscapes.
2. Run-and-Gun Shooters:
   • The shoulder-mounted design, tool-less setup, and MVF-1 viewfinder make it ideal for single operators shooting news, reality TV, or branded content, where mobility and quick adjustments are crucial.
3. Broadcast and Multicamera Teams:
   • Multicam mode, DTS fiber system, and Sony RCP compatibility support live broadcasts, music concerts, or TV soaps, delivering cinematic visuals with HDR (HLG/PQ) workflows. The AMIRA’s reliability shines in Nairobi’s growing broadcast industry.
4. Low-Budget Filmmakers:
   • The ALEXA-like image quality at a lower price than high-end models (e.g., ALEXA Mini LF) makes it accessible for indie films, TV dramas, or commercials, with ProRes and ARRIRAW options for flexible post-production.
5. Sports and Nature Cinematographers:
   • 200 fps slow-motion and rugged build (sealed electronics, dust/humidity resistance) are perfect for sports coverage or nature films, capturing fleeting moments with stunning clarity.

Not Ideal For:

• Beginners or casual users, as the AMIRA requires technical expertise, rigging (e.g., batteries, lenses), and familiarity with ARRI workflows.
• Budget-conscious filmmakers, as even refurbished units and accessories (e.g., CFast cards, lens mounts) are costly.
• Photographers, as it’s exclusively video-focused with no stills capabilities.
• Aerial or ultra-lightweight shoots, as its 4.1 kg weight is heavier than cameras like the Sony FX3 or RED Komodo.

Considerations:

• Users praise the AMIRA’s image quality, durability, and documentary-friendly design but note it chews through batteries, requiring spares for long shoots. The plastic top handle feels cheap for some, and aftermarket handles are recommended for Easyrig use. Compared to the Sony FX9 (better autofocus, variable ND), the AMIRA offers superior color science but lacks internal RAW without the ARRIRAW License.

Conclusion

The ARRI AMIRA is a versatile Super 35mm cinema camera that delivers ALEXA-quality visuals in a documentary-style package, perfect for dynamic, single-operator shoots. Its 14+ stops of dynamic range, 200 fps slow-motion, internal ND filters, and robust design make it a powerhouse for professional filmmaking. In Kenya, new units are available through international retailers like B&H Photo Video or AbelCine for ~KSh 5,185,000–7,000,000 (plus import costs), while refurbished units can be found on Jiji.co.ke, ARRI’s CPO program, or eBay starting at ~KSh 1,945,000–3,890,000. Its ergonomic design and cinematic output make it ideal for Kenyan documentary filmmakers, broadcast teams, and indie creators.

Whether shooting wildlife in the Maasai Mara, live events in Nairobi, or low-budget dramas, the AMIRA offers reliability and flexibility for professional-grade storytelling. While its cost and technical demands are significant, its exceptional image quality and long-term value make it a worthy investment for serious videographers. Choose the ARRI AMIRA, and you’re equipping yourself with a camera trusted by industry professionals worldwide.

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