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Exploring the HTC U24: Specs, Expected Price in Kenyan Shillings, and More

The HTC U24, launched on June 12, 2024, and released globally in July 2024, is a mid-range 5G smartphone from HTC, a Taiwanese manufacturer striving to regain its foothold in the smartphone market. As a successor to the HTC U23, the U24 combines a sleek design, vibrant AMOLED display, and modern features tailored for multimedia and casual gaming. With its Kenyan rollout expected in Q3 2025 (July–September) via retailers like Jumia and Safaricom, it competes with devices like the Infinix Note 50x 5G, Samsung Galaxy A35, and Honor X9c. This article details the HTC U24’s specifications, expected price in Kenyan Shillings, target audience, and its strongest and weakest features, based on verified sources like GSMArena, Smartprix, and Bajaj Finserv.

Specifications of the HTC U24

The HTC U24 offers a balanced mix of performance, display quality, and camera capabilities, making it a strong contender in the mid-range segment. Below are its confirmed specifications:

• Display: 6.7-inch FHD+ AMOLED (1080x2400px, ~393ppi), 120Hz refresh rate, 1000 nits peak brightness, HDR10, Corning Gorilla Glass (unspecified version).
• Processor: Qualcomm Snapdragon 7 Gen 1 (4nm), Octa-core (1×2.4 GHz Cortex-A710, 3×2.36 GHz Cortex-A710, 4×1.8 GHz Cortex-A510), Adreno 644 GPU.
• RAM and Storage: 8GB/256GB (LPDDR5 RAM, UFS 3.1 storage), expandable via microSDXC (up to 1TB, hybrid slot).
• Camera System:
• Rear: Triple setup with 64MP main (f/1.8, wide, PDAF, OIS), 8MP ultrawide (f/2.2, 120° FOV), 5MP macro (f/2.2).
• Front: 32MP selfie camera (f/2.0).
• Features AI enhancements (AI Photo Enhancer, Night Mode, HDR), 4K@30fps, 1080p@30fps video recording.
• Battery: 4500mAh (non-removable Li-Po), 33W wired fast charging (50% in ~25 minutes), 5W wireless charging.
• Operating System: Android 14 with HTC Sense UI, 2 years of OS updates (to Android 16), 3 years of security patches.
• Durability: IP67 rating for dust and water resistance (up to 1m for 30 minutes), plastic frame, Gorilla Glass front.
• Connectivity: 5G (bands n1, n3, n7, n20, n28, n41, n78 SA/NSA), Wi-Fi 6, Bluetooth 5.2, NFC, USB-C 2.0, 3.5mm headphone jack, dual SIM (Nano + eSIM or hybrid).
• Design: Sleek design, available in Space Blue and Twilight White, dimensions 167.1×74.9×8.98mm, weight 198g.
• Additional Features: Stereo speakers with HTC BoomSound, in-display fingerprint sensor, face unlock, sensors (accelerometer, gyro, proximity, compass), VR compatibility with VIVE XR Elite.

Note: Some sources, like Bajaj Finserv, inaccurately list the HTC U24 with a Snapdragon 870 or 67W charging, which applies to the HTC U24 Pro. The U24 uses the Snapdragon 7 Gen 1 and 33W charging, as confirmed by GSMArena.

Expected Price in Kenyan Shillings

In India, the HTC U24 is priced at ₹42,999–₹49,990 (~$512–$595 USD) for the 8GB/256GB variant, according to Smartprix and Bajaj Finserv. In Kenya, smartphone prices include import duties, taxes, and retailer margins, inflating costs. Based on the current exchange rate (1 USD ≈ 130 KES as of June 2025) and local market trends, the HTC U24 is expected to retail in Kenya for KES 55,000–65,000 for the 8GB/256GB variant. Promotional offers on platforms like Jumia Kenya or Safaricom shops may lower this to KES 50,000–55,000 during launch events in Q3 2025. These prices position it against the Samsung Galaxy A35 (KES ~50,000) and Infinix Note 50x 5G (KES ~30,000).

Availability is expected via retailers like Jumia, Safaricom, or HTC’s partners, with potential offers like free VR accessories or EMI options through partners like Bajaj Finserv.

Who Is the HTC U24 Best For?

The HTC U24 targets users seeking a stylish mid-range 5G smartphone with a focus on multimedia and casual gaming. Its target audience includes:

• Multimedia Enthusiasts: The 6.7-inch 120Hz AMOLED display, HDR10, and stereo speakers with HTC BoomSound make it ideal for streaming Netflix, YouTube, or music.
• Casual Gamers: The Snapdragon 7 Gen 1 (AnTuTu ~600,000) supports games like Call of Duty: Mobile or Mobile Legends: Bang Bang at medium-to-high settings, suitable for casual gamers.
• Social Media Users: The 64MP main camera with OIS and 32MP selfie camera deliver sharp photos for Instagram or WhatsApp, appealing to content creators.
• VR Enthusiasts: Compatibility with HTC’s VIVE XR Elite makes it attractive for users exploring virtual reality or mixed reality experiences.
• Mid-Range Buyers: Kenyan consumers in the KES 50,000–65,000 range seeking 5G, expandable storage, and a premium display will find it a compelling alternative to Infinix or Honor.

The HTC U24 is particularly appealing to Kenyan urban youth, professionals, and tech enthusiasts valuing style, display quality, and VR integration.

Strongest Features

1. Vibrant AMOLED Display: The 6.7-inch FHD+ AMOLED with 120Hz refresh rate, 1000 nits brightness, and HDR10 offers immersive visuals for gaming and streaming, surpassing IPS LCDs on rivals like the Infinix Note 50x 5G.
2. IP67 Durability: The IP67 rating for dust and water resistance (up to 1m for 30 minutes) ensures durability in Kenya’s variable conditions, matching the HTC U23 Pro’s ruggedness.
3. Expandable Storage: The hybrid microSDXC slot (up to 1TB) provides flexibility for media-heavy users, unlike competitors like the Honor X9c without expandable storage.
4. High-Quality Audio: Stereo speakers with HTC BoomSound deliver rich sound, enhancing multimedia and gaming experiences, a hallmark of HTC’s audio legacy.
5. VR Compatibility: Integration with HTC’s VIVE XR Elite for streaming and immersive experiences sets it apart in the mid-range segment, ideal for VR enthusiasts.

Weakest Features

1. Average Camera Performance: The 64MP main camera with OIS performs well in daylight but struggles in low light, and the 8MP ultrawide and 5MP macro lack versatility compared to rivals like the Tecno POVA 7 Pro.
2. Limited Software Updates: The 2-year OS update promise (to Android 16) is shorter than Samsung’s 7 years or Honor’s 5 years, reducing long-term value, as noted in GSMArena user comments.
3. Modest Battery Capacity: The 4500mAh battery is smaller than the 5000mAh standard in rivals like the TCL 50 XL 5G, limiting heavy usage to ~1 day.
4. Mid-Range Performance: The Snapdragon 7 Gen 1, while capable, lags behind flagship chipsets like the Snapdragon 8 Elite in the RedMagic 10 Pro, limiting performance for demanding tasks.
5. Limited Brand Presence: HTC’s reduced market presence in Kenya compared to Samsung or Infinix may result in limited after-sales support, a concern echoed in reviews of the HTC U23 Pro.

Addressing the “Upcoming HTC U24” Query

The HTC U24, launched in June 2024, is not an upcoming device but is scheduled for Kenyan availability in Q3 2025. Some sources, like Bajaj Finserv, inaccurately list a Snapdragon 870 and 67W charging (specific to the HTC U24 Pro), but GSMArena confirms the U24 uses a Snapdragon 7 Gen 1 and 33W charging. Speculative sources like tech.hindustantimes.com mention a 2025 India launch for the U24 Pro, but the U24’s global release is confirmed for July 2024. The U24 builds on the HTC U23 (6.7-inch OLED, Snapdragon 7 Gen 1, 4600mAh battery) with improved cameras and storage options. A post on X praises its AMOLED display but notes its high price compared to budget alternatives, aligning with its mid-range positioning.

Conclusion

The HTC U24, launched in June 2024 with a Kenyan rollout expected in Q3 2025, is a mid-range 5G smartphone priced at KES 50,000–65,000. Its 6.7-inch 120Hz AMOLED display, Snapdragon 7 Gen 1 chipset, 4500mAh battery with 33W charging, and expandable storage make it ideal for multimedia enthusiasts, casual gamers, social media users, and VR enthusiasts. The IP67 rating and HTC BoomSound enhance its appeal for Kenyan urban youth seeking style and connectivity.

However, its average low-light camera, limited software updates, modest battery capacity, mid-range performance, and HTC’s limited market presence in Kenya may deter some buyers. Compared to rivals like the Samsung Galaxy A35 or Infinix Note 50x 5G, it excels in display quality and VR integration but lags in battery life and long-term support. Kenyan consumers can expect it at retailers like Jumia or Safaricom in mid-2025, with potential offers like free VR accessories or EMI options boosting its value in the KES 50,000–65,000 segment.

Sources: Information compiled from GSMArena, Smartprix, Bajaj Finserv, tech.hindustantimes.com, and posts on X, with Kenyan pricing estimated based on Indian pricing and local market trends.

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