In the modern insurance landscape, where consumers can buy insurance online, segmentation has become a critical tool for health insurers to tailor their offerings to the diverse needs of their clientele. One of the most pivotal distinctions in health insurance segmentation is between chronic and acute conditions, which fundamentally affects how policies are designed, priced, … More Segmentation in Health Insurance: Chronic vs. Acute Conditions

The gig economy, characterized by freelance, contract, and on-demand work, has grown exponentially, and with it, the need for specialized insurance solutions. This burgeoning sector’s unique characteristics demand insurance products that match the flexibility and unpredictability of gig work, with the added convenience of being able to buy insurance online. Gig workers, from ride-share drivers … More Insurance for the Gig Economy: A New Segment Analysis

In today’s digital era, where consumers have the option to buy insurance online, understanding and segmenting customers based on their channel preferences has become essential for insurance providers. This segmentation approach focuses on how customers prefer to interact with insurance services, whether through digital platforms, traditional agents, or a mix of both, to enhance customer … More Segmentation by Channel Preference